Real Estate Photography Start Taking Great Real Estate Photos
Real Estate Photography Start Taking Great Real Estate Photos
Format and Intro
First of all I want to let people know that a Mid-range Digital SLR will work just fine for a good real estate shot. But the best camera you have is the one that is on you ;)
I take photos in Medium JPG form with an output of around 3-6 Megapixels. A typical photo is around 500-600kb per shot. Unless you plan on doing a massive print of a photograph it is best to optimize the best shot you can get with a smaller sized image. Equator and MLS all have size limitations and often if exceeds will either deny or digitally (degrade) resize your photo.
Choosing a setup
The equipment I use daily total cost is a bit under $800.00 see picture to right
$300- Body (Nikon D90)
$400- Lens (Sigma 10-20 Wide Angle lens)
$90- Altura Speedflash (needed with wide angle lens in low light)
**More important than the equipment is the photographer, framing the shot, choosing the time of day and being patient are extremely important.
Understanding the equipment
It is critical to know your camera and to have an understanding of the dynamics of your camera, especially being able to manually; Focus, adjust Zoom, ISO, Shutter speed, and Aperture. It’s not horribly difficult and will make the difference between a mediocre and excellent photograph. I find that it is not often a camera meters a shot exactly how I want it (typically a few stops higher or lower than desired).
**Pro Tip: if your camera can handle a high ISO (some cameras this will introduce pixel distortion), I highly recommend it, this will allow for a more steady shot in low light, the D90 can be ran on 2000+ ISO without noticing any.
**Side note; be aware that when using wide angle lenses as they can distort (barrel distortion) the edges of a photograph and this can make for really odd photos, you can reduce this by zooming in minimally or cropping out areas with obvious objects that will heighten this distortion (light fixtures, table edges, toilet seats etc…).
Turn on the lights
It has been my experience that prospective buyers prefer and are drawn to looking at brighter photos to darker ones, so some overexposure is likely going to be necessary, especially on windows and some light fixtures.
It is critical to turn on as many lights as possible including under cabinet lighting and microwave lights to brighten up the shadows over a stove etc. The better it looks to your eye the better the picture is going to be.
Keep that in mind when taking shots and take multiples with different exposures, including different angles and experimenting with adjusting light in the room (IE closing or dimming blinds or taking a photograph in darker or lighter conditions/days, sometimes cloudy days make for a more warm interior shot). I often take multiple photos of rooms and angles I don’t think will be good end up being the best shots so snap a few shots from different perspectives you may surprise yourself!
Avoid the flash/harness the flash
A great speed flash with soft light diffuser can work wonders, avoid using your flash take a shot with and without it, the flash often flattens photos and can ruin a shot, but it can also enhance a shot, be familiar with your flash and how to adjust it. Using a flash diffuser, bouncing a flash off another wall, or using a rear/slow flash sync can soften this effect and lighten an otherwise dark area in a shot.
Beat your previous photo
Since I do regular inspections on our properties, I bring my camera along, if I know the day is nice or the yard has turned green (spring no snow) I will take updated exterior photos and change them out. Get out there and use your camera not only will it help you in real estate but in life to capture those moments that you treasure. Hope this helps!
Hire a Professional
There is no substitute for a professional camera and operator, there is a reason why they are professionals, it is their job to do this kind of tinkering all day long and make a name for themselves. Not to mention professionals use high quality post processing (editing/enhancing) programs such as Adobe Photoshop and Adobe Lightroom. This software helps to improve color, negate imperfections, and boost contrast/sharpness of images, it is a time consuming process. Consider hiring a professional for the best Real Estate shots, we recommend Toby Ray Photography for this, you can find Toby on Facebook or online at http://www.tobyrayphotography.com/
EvoReal Marketing & Field Manager
Dan [@] evoreal.com
Author:Jessica Side Phone: 509-624-6873 Dated: May 2nd 2016 Views: 2,953 About Jessica: Hi! I am the broker/owner of EvoReal and have been actively working in real estate for over 13 years...
View our latest blog posts in your RSS reader. Click here to access.
Buying a new home or selling an old one is a very personal matter. EvoReal is Spokane's local real estate expert we are a family-owned company where we believe that everyone deserves special attention when it comes to buying or selling their home. We are a small firm by design, we know that our size enables us to really get to know our clients and to quickly adapt to the ever-changing world of real estate. We love Spokane and the Inland Northwest. We love the people who live and work here; they are hard working and so are we. Everyday we use the most modern real estate marketing tools and techniques, dig through thousands of homes for sale to find the right one, and make sure every detail of the home buying and selling process is being attended to, making sure nothing falls through the cracks. Your goals, not ours, are the priority. We hope we get a chance to work with you. Please contact us to ask any questions or to set up an appointment. We look forward to meeting you!
Colville Custom Rancher on 7 Acres, Shop, Year-Round Creek, Large Fiel
"My husband and I were house hunting, starting out without a realtor. We came across a house being sold by EvoReal, so we called the list agent to get more info. A couple days later we received a call from Jennifer, the selling agent from that company. We talked for about 20 minutes about the house, short sales, and the process of buying a house. This was all information we knew nothing about. We set an appointment to look at the house with Jennifer, and she even planned out a couple more houses for us to look at in the area. We quickly formed a connection, and asked Jen to be our realtor. From the get-go she was so professional, friendly, specific to our needs, and hard working to find us the perfect house. I know she spent hours doing research, making phone calls and appointments, and taking time during the week to show us houses. Even when we got frustrated, she kept us positive, and wouldn't give up until we were satisfied. She was never pushy, and never pressured us into going faster than we wanted in the process. Finally we found our house, and she never once complained when we wanted to look at the house several times just to "make sure." Jen became a friend to us, and we enjoyed our evenings driving around Spokane, looking at houses and getting to know each other. She was there every single step of the way, and I don't know how we could have done it without her. I would beyond a doubt recommend her to anybody that is looking to buy a house, first time, or not. She will work hard to make you happy! We are so glad that fate brought us together.
August 17th, 2012"